Friday 9 December 2016

NDM: Facebook copying Snapchat

This is getting silly now: Facebook is copying another Snapchat feature


Facebook’s frames.

Facebook has copied another feature from Snapchat. This hasn't been the first time they have tried this because we have seen them have two clones of the Snapchat stories, two attempted acquisitions, four standalone apps, two ephemeral messaging implementations and three cameras with AR lenses. Facebook has now tried its attack again on the ephemeral messaging app: custom geofilters. Thye have called it 'frames'. It allows the user to implement their geographical location using funky texts.

I believe Facebook are abusing their power in the market because they can be seen as a monopoly in the industry. Instagram (Facebook controlled) has also got some features in its application which has be stolen from Snapchat. It seems Snapchat are being victimised without them being able to fight back. They are just hoping their audience won't get bored with their app otherwise they will be in trouble of losing the business as a whole.

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