Facebook stops advertisers illegally discriminating by race
https://www.theguardian.com/technology/2017/feb/09/facebook-stops-advertisers-illegal-discriminating-race
Social network will still allow targeting based on ethnicity affinity of users in domains other than housing, employment and credit. It also covers the discrimination of personal characteristics, race, sexual orientation and age. Enforcing the rules may be tricky, but Facebook plans to use new technology “that leverages machine learning” to identify the most egregious offenders – those that “offer housing, employment or credit opportunities” in a discriminatory manner. The move follows accusations that the social network offered tools that allow advertisers to break American anti-discrimination laws. First highlighted in March 2016, the affinity targeting was intended to allow advertisers to target messages to specific audiences without getting into the murky ground of racial profiling.
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