The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.
WWW: There is some absolutely brilliant content in this essay – I really enjoyed reading it. Marxism and Pluralism are obviously strengths here but it’s great to see a variety of examples and also you’ve attempted to use some quotes. There are a few areas to work on but overall this should provide the platform for an excellent A2 grade!
WWW: There is some absolutely brilliant content in this essay – I really enjoyed reading it. Marxism and Pluralism are obviously strengths here but it’s great to see a variety of examples and also you’ve attempted to use some quotes. There are a few areas to work on but overall this should provide the platform for an excellent A2 grade!
EBI: The absolutely crucial feedback is to always answer
the question. You discuss empowerment throughout but you hardly ever use the
key words from the question: consumption and production. You need to make sure
every paragraph begins with a topic sentence that uses the wording from the
question – show the examiner that ‘sharp focus’ on the question demanded by the
mark scheme.
Although you raise lots of interesting points, there’s
also a huge amount we’ve learned this term that you’ve missed: the decline of
newspapers, how news consumption has changed (Ofcom report), paywalls and the
future of journalism, hyperreality and UGC, news values etc. There is so much
more you can do!
As above, your introduction does not clearly answer the
question (use the wording from the question here). You also need to clearly
introduce your case study in your introduction (impact of NDM on news).
In terms of your essay writing, Written English still
needs to improve. Did you proofread this essay? Too many errors in written
communication and this will cost you at the top level. In addition, you need to
learn how to clearly introduce or embed quotes to support your views.
Finally, organisation and paragraph construction are two
other areas to work on. Make sure you have a clear topic sentence at the start
of every paragraph that uses the wording from the question (“consumption and
production”) and tells the reader what specific aspect the paragraph will be
focusing on.
LR: Create a list of key revision topics from our new/digital
case study work this term based on your essay and feedback above. Revise these
topics over Christmas for your January MEST3 Section B assessment.
Write at least one more well-developed paragraph on the
question above as part of your revision.
Key topics for revision:
- The decline in newspapers
- The decline in journalism
- The changes in consumption of news (refer back to articles and notes from lesson)
- Paywalls and the future of journalism
- User Generated Content (thoroughly discuss its impact - link to as many threats as possible)
- News values (for example the internet has allowed for quicker news - immediacy)
- Globalisation (Americanisation of media)
- Fake news
- Refer back to New and Digital Media
Key points of reflection:
- Proof read
- Answer the question
- Always start a new paragraph with the topic question
- Need to improve on embedding quotes in the right places
- Need more media terminology
The development of new/digital media means the audience is more powerful in terms of consumption and production. Discuss the arguments for and against this view.
A Marxist's perspective of would argue that audiences have been made to believe they are in control of what they view when in fact, institutions are the real ones with the authority and its the journalists who able to carefully construct news stories to reinforce dominant ideologies of dominant classes in society. Its the mass media who 'reproduce the status quo' and constantly produce and force their ideologies upon all audiences which would ensure that the powerful people remain in this position whilst those in lower classes aren't able to speak for themselves. This would mean that dominant cultures are being being firmly positioned in more countries of the methods they use to get a wider range of audiences. So long as audiences continue to consume news from these large news corporates, they will be able to have power over audiences. For example, The Sun's registration as an official leave campaign group for Brexit would have definitely influenced votes of the public especially because some of the news was fake meaning it would be more likely to reinforce certain ideologies (usually dominant). The internet is an example where news institutions can expand their dominance when considering how they influence people's ideologies because it used across different countries. This links to globalisation as news institutions consider operating in other countries to force their views and values on others (cultural imperialism).Therefore journalism may not be at risk in the future as people will still be relying on news institutions to get their news as it provides them with news being told from the perspective they want it from. Despite this I don't believe Marxists would be blind of the profitable opportunity they could pounce on with paywalls for online articles as long as 'a fair price can be charged' (Rupert Murdoch) I believe audiences would be willing to pay for these subscriptions.
A Marxist's perspective of would argue that audiences have been made to believe they are in control of what they view when in fact, institutions are the real ones with the authority and its the journalists who able to carefully construct news stories to reinforce dominant ideologies of dominant classes in society. Its the mass media who 'reproduce the status quo' and constantly produce and force their ideologies upon all audiences which would ensure that the powerful people remain in this position whilst those in lower classes aren't able to speak for themselves. This would mean that dominant cultures are being being firmly positioned in more countries of the methods they use to get a wider range of audiences. So long as audiences continue to consume news from these large news corporates, they will be able to have power over audiences. For example, The Sun's registration as an official leave campaign group for Brexit would have definitely influenced votes of the public especially because some of the news was fake meaning it would be more likely to reinforce certain ideologies (usually dominant). The internet is an example where news institutions can expand their dominance when considering how they influence people's ideologies because it used across different countries. This links to globalisation as news institutions consider operating in other countries to force their views and values on others (cultural imperialism).Therefore journalism may not be at risk in the future as people will still be relying on news institutions to get their news as it provides them with news being told from the perspective they want it from. Despite this I don't believe Marxists would be blind of the profitable opportunity they could pounce on with paywalls for online articles as long as 'a fair price can be charged' (Rupert Murdoch) I believe audiences would be willing to pay for these subscriptions.
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