1) How might this video contribute to Butler’s idea that gender roles are a ‘performance’?

The music video of Beyonce is created to portray a female trying to show off her body and her features which definitely covers the idea that the gender roles are a 'performance'. The way she acts and the clothes she wears reinforces this as shes is displayed as being revealing and wants love and affection which are elements heavily associated with women.

2) Would McRobbie view Beyonce as an empowering role model for women? Why?

This reinforces Mcrobbie's idea as a female is presented as glamorous in a media text. This is by the behaviour and clothes she wears which acts as a male gaze (Mulvey). 

3) What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?

As mentioned before, this music video reinforces the male gaze as Beyonce is trying to attract males