PPE Learner Response

1. Feedback

Question 1:

• Not enough focus on the Q

Question 2:

• Clumsy organisation 
• Good focus on Ill manors but no clear focus on Q
• Interesting examples but where is Marxism + hegemony

Question 3:

• Good intro
• Good first paragraph
• Second paragraph needs more depth and specific examples
• Also another paragraph

Question 6:

• Must intro your case studies + answers the Q
• Question is about institution must answer the question
• No focus on institution 

Overall:

• There's some great content here, particularly on journalism 
• However, you don't focus on the question! You lack the focus on institutions that the Q demands, always drifting to audiences

2. Grade

I had achieved a C grade of 46 marks which means I was 9 marks off of my target grade for media. In both sections I had scored a C. 

3. Section A points from mark scheme

Question 1: focus on analysis, concepts and reference to products

• Use of narrative voice-over
• Use of soundtrack to establish tone
• Use of self contained narrative that resembles a Hollywood film
• Use of differing production values
• Use of direct address 
• Use of hand held camera to suggest immediacy 
• Use of interviews involving residents in New Era estate 
• Role of Russell Brand as celebrity figure

LR:
Section A Question 1

Product 1 uses a voiceover which makes it seem authoritative because it suggests that the character is successful and is informing the audience on the luxurious lifestyle he is now living. This is obvious with the tone he uses which is calm and collected suggesting he is educated and articulate as he can demonstrate his power of being successful with words. Also the fact that he talks about himself shares similar conventions of the introduction of a film. This is because he narrates about his life almost boasting about the lifestyle he has which is associated with being part of the Redrow brand. Therefore, it seems trustworthy because the city of London has similar connotations of the fantasy of fame which films have so audiences may buy into this portrayal.

In contrast, product 2 has been used to create a more realistic viewing to make it seem trustworthy. An example of this is the fact that the show uses a handheld camera suggesting the low production value of the show. This means that Russel Brand isn't collaborating with a large production institution who may create false and dominant ideological representations but is producing the show with a few people with limited equipment who don't have anot agenda. Also, the product is more direct as the characters used are talking directly to the camera/audience displaying their authority as audiences feel they must listen. Therefore, the media language techniques used here are cinematography and mise en scene as the camera focuses on the characters who focus on the audience.