Twitter's direct message chatbots
This article talks about the advantages businesses who use Twitter as a customer service tool. They would be able to setup a 'welcome message' for customers helping them with connecting with the business. The key feature is the chatbot which supplies people with quick responses which provides suggestions on answers/solutions to problems. Pizza Hut are using Twitter DM facility to guiding people into making orders via Twitter. However, the function is very basic so doesn't allow for the order to go through. Other businesses like Tesco have tried this and it woks better than Pizza Hut but are also facing problems.
I believe this method of ordering products through social media is a positive thing for businesses. This is because they wouldn't have to maintain their website so costs would then reduce. It may be more easier for customers to make these purchases especially if they see it as a promotion.
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