Mobile giant 'THREE' to block online advertisement
- The first major European operator to banish online advertisement
- Happened in February
- Digital publishers will be set to lose a significant amount of money
I believe this will have a huge impact on businesses that rely on online advertising obviously because millions on THREE customers will not see these advertisements. Nine million customers are based in the UK and the numbers across Europe would increase massively so we could image the losses digital publishing businesses will face. For customers they won't be disrupted by adverts constantly appearing and would reduce impulse buying because they won't have adverts telling to buy things they don't need/want.
No comments:
Post a Comment