Thursday, 29 September 2016

NDM case study: how has news changed

1.

  • Two thirds of adults say they use TV for news 
  • Nine in tens adults in the UK (89%)
  • Decrease in percentage of people watching TV for news; 8% decrease since 2014 (75%) which was 78% in 2013
  • Number of people who use the internet or apps for news remains the same since 2014 (4 in 10 - 41%)
  • Newspapers are used by 3 in 10 (31%) which is decreasing 
  • 1 in 10 (10%) of adults don't follow the news 
  • 51% of people aged 16-24 use TV for news compared to 86% aged 55+
  • Similar pattern with newspapers (21% vs 44%) and radio (23% vs 37%)
  • Men more likely than women to use any of the four main platforms for news (TV, internet, newspapers and radio)
  • 69% males use TV for news compared to 65% of women
  • The same is true for the internet (45% vs 37%), newspaper (34% vs 27%) and radio (35% vs 29%)
  • People in the AB social economic group are more likely than those in the DE social economic group of the four platforms: TV (71% vs 67%), internet (50% vs 29%), newspapers (38% vs 26%) and radio (46% vs 23%)  
2. The most popular way of viewing the news is through TV. The percentages above indicates audiences still value the news from TV although the internet is becoming another source of interest.

3. 51% of people aged 16-24 use TV for news compared to 86% aged 55+. Similar pattern with newspapers (21% vs 44%) and radio (23% vs 37%). News online through any device is considerably higher for those aged 16-24 (59%).

4. Not really because people of the A-B social economic group view the news on any of the four platforms at 71% compared to DE at 67%. So both groups still value the news and don't neglect it just because of their social status.

5. 44% of TV users said they used just one source compared with 43% of internet users, 34% for newspapers and radio was 60%. 30% use only one provider. BBC is popular amongst adults coming in at 48%.

6. Decrease in percentage of people watching TV for news; 8% decrease since 2014 (75%) which was 78% in 2013.

7. Newspapers are in decline since 2005 with only 45.4% of adults using it now compared to 72.4%. With age the reach of people reading newspapers varies: 29.3% of 15-24 year olds read the newspaper compared to 67.9% of over 65's.

8. With age the reach of people reading newspapers varies: 29.3% of 15-24 year olds read the newspaper compared to 67.9% of over 65's.

9. Daily Mail is wide;y read in the UK with around 5.5 million users compared to just over 6 million in 2014. The Sun is next with 5.2 million users compared to 5.8 million in 2014. The Sun was once the most viewed/read newspaper but the Daily Mail has taken over and this could partly be because the Daily Mail offers an online website for people to access.

10. 4 in 10 (41%) UK adults use the internet for the news. Six in ten (59%) UK adults aged 16-24 say they use the internet or apps for news compared to just under a quarter (23%) of those aged 55+.

Over half (53%) of those in the ABC1 social economic group use online sources for news, compared to a third (32%) of those in the C2DE social economic group.

11. 61% of 16 - 24 year access the news through social media compared to 26% of 55+ who use it for news.

12. 43% of users is social media sites for the their news.

13. The most popular online sites for news are: BBC (56%), Facebook (17%), Sky news (14%) and Google search engine (15%).

14. 43% of 16-24 year olds access news from social media

15. The most popular way of getting news online is through an app (39%). 28% go through a link from a friend, 27% use the URL and search for the news' websites directly and others use sources like search engines like Google.

16. The benefits for audiences from the changes made on new and digital media is that it is more convenient. This is because people are able to search for news stories or the forecast they want to know about instead of having to wait for the news on television to announce the weather for the day. Therefore, audiences can obtain information that is relevant to them and they are interested in. This is mainly because of technology and use allowing these news institutions to create their websites and apps for audiences interested in news.

17. The benefits for institutions are that more people can get involved with the news. This is because the amount of people using technology and the internet can be influenced into using those devices for the news as well as socially. Therefore, institutions are able to set up social networking accounts allowing people to interact with the institution and its audience. As a result increasing its brand image and the amount of viewers checking the news. For example, the EU Referendum was held live on Facebook live and Youtube allowing users of the social networking sites to watch the debates and also get involved.

18. The downside of audiences constantly using digital media could be that they become reliant on it. This means that although audiences feel as if they have control of what they view, institutions can tell stories without revealing too much because they know their audience may not check newspapers for example for the truth/more of the story. The hypodermic needle model could suggest audiences will be easily influenced because of the rise in use of digital media to obtain news.

19. The downside for institutions of the rise in digital media would be that they may have to be more truthful with what their audience because they would be able to use different sources online to get the full story. This means that audiences are given control in a sense because they can check a variety of news sources for many perspectives of a news story.

20. I believe the audience have benefited from the rise in digital media. This is because they are able to gain news online from many sources for free. Over the years we have seen a decrease in the amount of people using television and newspapers to get news with an 8% decrease from 2014 to 2015 - television. This correlation suggests traditional people's viewings (usually elderly) are being outweighed by younger people who could come under the bracket of mainstream. These young people would be more familiar with hand held devices and therefore would decide to collect news from social media, websites and search engines which they can access on their phones (59% 16-24 year old).





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