Sunday, 11 September 2016

New/digital media

Is AI getting out of control?

This article discusses the controversy the contest has aroused Worldwide. The artificial intelligence has offended many people of colour as it has selected a few winners of the contents who were white expect for a few Asian people and a dark skin person. The AI only considers the symmetry and wrinkles of a persons face which seems too simplistic and not fair when judging the beauty of a person. Furthermore, the article highlights the fact that computer programs are used to predict future crimes.
  • 44 winners, most white, hand full Asian and only one dark skin
  • Majority of contestants were white
  • Earlier this year we found out that these programs were biased against black people which can lead to harsh sentencing. 

I believe we shouldn't use computer programs or artificial intelligence to determine life changing outcomes. The ideologies and beliefs of the creator of an AI could be installed in them making their predictions subjective. Leading to bias results which could harm lives. Also, it would be arduous trying to figure out whether the system is subjective as it wouldn't show emotions like a human but would show patterns in it's results similar to the beauty contest.


Are mobiles changing how we shop?


This article explains how mobiles are becoming the major way of buying goods. In addition, it suggests that impulse buying is creeping its way into online shopping in general because of the way items are strategically placed just like in a store. Impulse buying is when a customer buys a good without planning to so in advance. According to Interactive Media in Retail Group, hand held devices are becoming the preferred devices to use when making online purchases. This could be because businesses are making their websites easier for mobile use. 


  • 51% of sales between November and January in the UK involved the use of hand held devices rather than tradition laptops or computers.  
  • More likely to use tablets over smartphones 
  • Mark Felix online trade director, 'customers use mobiles for reviews and then purchase product in store' 

This article has surprised me with the facts and stats because the growing use of mobile devices is increasing. This means that people with these devices can do anything with it from writing an essay to purchasing items online. Therefore, it would make sense that businesses would try to improve buying online through mobile devices because they are constantly being used. In addition, advertising can lead to more impulsive buying because there could be products displayed on the side of the page which are on sale increasing sales.

















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