NDM baseline assessment: LR

Developments in new/digital media mean that audiences now have access to a greater variety of views and values. To what extent are audiences empowered by this development.

1.

• The beginning was obviously the strongest part of the essay. As it went further on, there was a lack of focus on the question which made choosing examples even harder. This is why the essay sort of drifted into a business answer. 
• Using the wording from the question would have helped introduce a point and a topic. 
• Need more link to question
• Remember views and values 

2.

WWW:

• This starts really well with good question focus and the EU referendum is a great example

EBI:

• The rest of the answer is a business essay
• You need to use the wording from the question in every paragraph
• You clearly need more examples and a greater understanding of the media issues and debates
• Very little focus on the audience and institution considering the question 

New paragraph:

Developments in new/digital media means that audiences now have access to a greater variety of views and values especially in gaming. An example of this would be Grand Theft Auto which is an eighteen rated game. The views and values of players of the game could be significantly influenced because of what is witnessed in the game. The development of new and digital media has allowed gamers to have a more realistic and better experience and this is because of the high graphics. This can then influence the views and values of the people playing especially the youngsters. For example, GTA consistently represents black people as criminals and violent which could reinforce stereotypes and ideologies some people have of black people in real life. In the game players have to power to inflict pain on others which can be copied in real life and the news have reported 'copy cat crimes' suggesting GTA is changing the views and values of people as they feel as if they can take people's lives. Considering some of these people have never committed crimes before playing the game we can see the obvious correlation of playing GTA and becoming a criminal.