Are mobiles changing how we shop?
This article explains how mobiles are becoming the major way of buying goods. In addition, it suggests that impulse buying is creeping its way into online shopping in general because of the way items are strategically placed just like in a store. Impulse buying is when a customer buys a good without planning to so in advance. According to Interactive Media in Retail Group, hand held devices are becoming the preferred devices to use when making online purchases. This could be because businesses are making their websites easier for mobile use.
- 51% of sales between November and January in the UK involved the use of hand held devices rather than tradition laptops or computers.
- More likely to use tablets over smartphones
- Mark Felix online trade director, 'customers use mobiles for reviews and then purchase product in store'
This article has surprised me with the facts and stats because the growing use of mobile devices is increasing. This means that people with these devices can do anything with it from writing an essay to purchasing items online. Therefore, it would make sense that businesses would try to improve buying online through mobile devices because they are constantly being used. In addition, advertising can lead to more impulsive buying because there could be products displayed on the side of the page which are on sale increasing sales.
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