It focuses on post feminist world which isn't a movement but is better described as the current set of assumptions in contemporary society and culture.
2. What examples are provided from the two texts of the 'male gaze' (Mulvey)?
culture
The theory can be applied to suggest that male audiences are still viewing women for pleasure reinforcing the 'male gaze' theory Mulvey has created. This is through the media text from Beyonce which is displayed as being seductive in her music video.
4) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?
These types of texts reinforce the need for feminism as female characters on screen are displayed ad being seductive and trying to be pleasurable for the male audience. So we aren't in a post feminism society where feminism isn't needed as its media texts like the one from the music video that are influencing males to objectify women.
5) Choose three words/phrases from the glossary of the article and write their definitions on your blog.
Third wave feminism - was a movement that redefined and encouraged women to be dominant and sexually assertive.
Patriarchy - an ideology that places men in a dominant position over women
Nostalgia - a sentimental longing for the past, often only remembering the positives of the time.
No More Page 3
1) Research the No More Page 3 campaign. Who started it and why?
It was started om the 23rd of January 2015, after two and half years of campaigning by No more page 3, the sun newspaper had stopped the feature showing pictures of topless women on its 3rd page.
The No More Page 3 campaign was started by Lucy-Anne Holmes who is an actress and author. She did this to prevent the issue of women being objectified in society and she did face problems from people along the way.
2) What reasons did the campaign give for why Page 3 had to go?
Its the most obvious reason which is the objectification of women. I do not agree with objectifying any person and page 3 did this by getting young models to get naked in front of a camera for the nation to see. Also, younger audiences reading/browsing The Sun newspaper would be exposed to soft pornography and this could lead to other issues like these same males becoming criminals through rape for example.
3) Read this debate in the Guardian regarding whether the campaign should be dropped. What are Barbara Ellen and Susan Boniface's contrasting opinions in the debate?
Barbara Ellen does agree with the campaign and women should stop getting exploited by the opportunity for fame. Whereas Susan Boniface doesn't agree with the campaign as she believes page 3 is actually empowering women.
4) The main campaign website has now been replaced by a site calledSexist News, designed to highlight sexism in the media. Give an example of a recent story the website has highlighted. Do you agree with the view of the website?
The article discusses the problems females face when deciding how to appear in certain situations and in the show they were presented with revealing clothes which many young audiences would expect to see. It has now been installed in the beliefs of young people that females should always dress to impress (males) reinforcing the male gaze theory.
5) How can the No More Page 3 campaign and Sexist News website be linked to the idea of post-feminism?
The No More Page 3 campaign and the article that I was reading from the Sexist News website it seems the two websites are similar and share the same views. They both believe that they shouldn't being showing too much of their own skin and should respect their bodies. This does link to the idea of post feminism because these websites would suggest feminism needs to exist because of the examples they have on their websites like the way Little Mix were dressed on X Factor - a show with millions of viewers.
6) What are your OWN views on these campaigns? Do you agree with their aims? Is there still a need for these campaigns in the media?
The campaigns are doing too much to change society in my opinion. This is because just as women dress to impress males, we see males do the same thing through the different ways they are presented on television. For example, just like a girl group from X Factor would be dressed half nakedly, a male group would do the same showing off their bodies reinforcing the female gaze and so both genders are being objectified. The campaign isn't having a fast enough impact to affect society like they want to because even without 'Page 3' there are millions of other sources where audiences can view naked women.
7) Finally, do you agree that we are in a post-feminist state or is there still a need for feminism?
Yes, we have progressed to the post feminism state because the equality of women is getting greater but there are some things males do that females can't and vice versa so we shouldn't look to change that.
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