Thursday 9 March 2017

NDM: UK news - Rupert Murdoch

UK news plurality and Fox-Sky merger

https://www.theguardian.com/media/2017/mar/05/uk-news-plurality-and-fox-sky-merger
Rupert Murdoch

This article is about the impact of the proposed Fox - Sky merge on UK news plurality. In particular, the merger will clearly result in a significant extension of Rupert Murdoch’s already substantial control over wholesale news provision via his newspaper titles and websites. We also note that the available data probably underestimates the reach of Sky news online via third party websites, and the wider agenda influence of News UK titles.

I believe Rupert Murdoch shouldn't have control of Sky as he would then have two large institutions that he can present his ideologies through. This means that audiences would be exposed to his beliefs and could get influenced by them as the hypodermic needle model suggests, audiences just take in news whilst agreeing with what is being presented. 

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